Spark Financial Holdings (“Spark”) acted as the exclusive financial advisor to the transaction.

Spark is pleased to announce the successful closure of an equity round in Sea Turtle Private Limited (“Zouk”, or the “Company”) led by Aavishkaar Capital and existing investors.

Zouk is a modern Indian lifestyle brand, recognized for being proudly Indian, 100% PeTA approved vegan, and handcrafted. The brand offers a diverse range of bags and luggage, blending traditional Indian craftsmanship with contemporary design. Zouk’s commitment to sustainability and quality has made it a preferred choice among consumers.

Commenting on the successful completion of the transaction:

Pradeep Krishnakumar, Co-founder, Zouk remarked, “When founders go into a fundraise, they want a partner who is not only focussed on getting the transaction done but also keeps the company’s interests in mind. In Jyotiraj and his team at Spark, we found that partner from day one. At all points, we felt that we were in good hands and were working with a well-wisher of the company. His team also brought in the right mix of analytical rigour, stakeholder management and efficiency to get this deal done at an opportune time for the company. We are thankful for getting a partner like Spark, who have now built a name for themselves in the Consumer practice, for this transaction.”

Divya Gupta, Investment Director, Aavishkaar Capital remarked, “Partnering with Spark has been a great experience. Their expertise and commitment were evident throughout the transaction, and they truly understood our vision for Zouk. We appreciate their support.”

Jyotiraj Sarma, Managing Director and Head – Consumer & Digital Tech, Spark Financial Holdings remarked, “Zouk’s success is a testimony to the founding team’s intense passion and hard work as they build out this remarkably original and distinctive Indian brand. This is an important transaction for all of us at Spark as we build the consumer investment banking franchise, and we are privileged to have partnered with Disha and Pradeep on this significant milestone in their journey.”

With this deal, Spark has consummated 30 deals in the Consumer sector reaffirming our credentials in this space with a proven track record of advising high growth and high-quality consumer businesses.